Chitika Kicks Off Holiday Advertising Season with Blog Network Test Drive

October 2, 2007

Blogtober Challenge Gives Free Clicks to Brands to Show How They Can Engage With Blogs and Buyers in the Blogosphere

Marlborough, MA - October 2, 2007 -- Chitika, the micro-advertising leader, today announced it is kicking off the holiday advertising season with a promotion that lets brands test drive its rapidly growing blog network for their advertising. For the month of October, Chitika is offering 500 free clicks to advertisers that sign up for its Blogtober Challenge promotion. To test drive a custom-branded eMiniMall, and benefit from engaging with buyers and bloggers in a new way, participating advertisers should logon to http://chitika.com/blogtober.php.

This holiday shopping season, which effectively starts this month, blogs will play a larger role than ever," said Venkat Kolluri, chief executive officer at Chitika. "As we’ve started talking with more advertisers and media buyers, it is clear brands are excited about the ways our eMiniMalls blend branding with direct marketing in a powerful, self-contained ad unit. Once a brand tries this approach, we believe the results will keep them coming back to blogs for many holiday seasons to come."

To test drive an eMiniMall ad, advertisers can logon to http://chitika.com/blogtober.php for complete details and requirements. They will be led through the easy steps to get started with blog advertising the Chitika way – engaging brands, buyers and bloggers in a single, relevant conversation. The effect is powerful brand advertising together with interactive ad units that deliver the “buy this product now” immediacy of the best direct marketing approaches.

About Chitika:
Chitika (www.chitika.com) is the micro-advertising leader. Today, it engages buyers, brands and bloggers by serving interactive, user-controllable ads directly within relevant posts. Recently, Chitika expanded micro advertising into social networks by enabling independent Facebook application developers to earn revenue as ad-supported micropublishers. For all publishers, Chitika is an easy-to-use platform for earning daily ad revenue. For advertisers and media buyers, Chitika is a proven channel for targeting qualified buyers – as they are actively considering a purchase – and engaging them in relevant, product-specific conversations. Founded in 2003, Chitika now serves more than one billion ads a month and counting.

Media Contact:
Chris Amenta,
Greenough
Communications
617-275-6531
camenta@greenoughcom.com