Blog Tool Providers Press Releases

March 1, 2005

Chitika Partners with Leading Blog Service Providers to Enable Contextual Advertising in Feeds

RSScache and BlogHoster Customers Now Generate Revenue through Targeted Paid Text Listings in Both Blogs and Feeds

Shrewsbury, MA - March 1, 2005. - Chitika, Inc. (www.chitika.com), a leading contextual advertising provider, announced today that multiple blog tool developers are enhancing their products with Chitika's advertising services to provide bloggers with new methods for revenue generation in feeds.

Blog service providers have integrated Chitika's solution and are now including this as a feature for their customers. RSScache offers a service that allows bloggers to save on bandwidth costs associated with their feeds. "There is an increasing growth and importance of blog feeds in the market. RSScache provides an effortless way to minimize the costs of content distribution for publishers. Chitika now enhances our services to seamlessly provide our customers with an easy way to generate revenue from their feeds. We save them money, Chitika makes them money," highlights Benjamin Berube , CEO of D2Soft Technologies.

Blog software developers are also benefiting by partnering with Chitika. "We now have an easy way for users of our BlogHoster software to generate revenue. We have incorporated Chitika.s advertising services so that they can show contextually relevant ads in all of their blog content," says Alex Benzer, co-founder of Webligo Developments.

According to the recent Pew Internet Report, blog readership has grown 58% in 2004. Today over 6 million people view blog content through feed readers. However, opportunities for blog service providers and publishers to finance their efforts from feeds have been limited. "The market is growing at rapid rates and monetization is necessary to ensure long-term viability. We're excited that our partners such as RSScache and BlogHoster are using our flexible XML-based interface to easily enhance their own offerings and generate revenue," says Venkat Kolluri, CEO and President of Chitika.

Chitika combines the strengths of multiple advertising networks to provide customers with access to over 500,000 advertisements to ensure that the best ad is shown at the right time for every individual publisher. If you are a blog application developer, then Chitika's real-time advertising services can help you and your customers generate revenue. For more information please visit www.chitika.com or send an email to info@chitika.com.

About Chitika, Inc.
Chitika offers unique one-stop-shop contextual advertising services that combine the strengths of multiple pay-per-click (PPC) Advertising Networks into one, simplifying ad placement and revenue generation for clients. Chitika.s three core ad products: BlogContext for blog publishers, RealContext for web publishers and ContextAnywhere for web developers, are based on the company.s patent-pending Content and Behavior-based Targeting (CBeT) technology platform. Chitika partners with several major advertising networks to provide clients with access to thousands of online advertisers in one place.

Chitika, RealContext, ContextAnywhere and BlogContext are service marks of Chitika, Inc.