2005 MITX Awards Finalist Release

October 6, 2005

Chitika's eMiniMalls Selected as 2005 MITX Awards Finalist

eMiniMalls Recognized as One of the Best in Interactive Marketing

Marlborough, MA - October 6, 2005 Chitika (www.chitika.com), the industry's leading provider of impulse merchandising services, today announced that its eMiniMalls has been selected as a finalist in the Interactive Marketing Strategy category for The 10th Annual MITX Awards. Produced by the Massachusetts Innovation & Technology Exchange, the MITX Awards recognize excellence in the creation of interactive technologies designed, produced or developed in New England.

Begun in 1996, the MITX Awards have grown to the largest and most prestigious awards competition in the country for technology innovations and celebrates the best creative and technological accomplishments emerging from New England.

"This is a special milestone for the organization and the commercial Internet industry as a whole, both of which have seen significant change, myriad successes and unprecedented growth over the past decade. As technology advances, we will be at the forefront of those advancements," said Kiki Mills, Executive Director of MITX. "Our awards finalists continue to raise the bar and their work is a true testament to how interactive technology has become a core technology for businesses across all industries, nonprofits and educational institutions."

Chitika's eMiniMalls service brings the new paradigm of Impulse Merchandising to the web. By providing a comprehensive and relevant shopping experience, eMiniMalls create a two-way dialog with consumers enabling them to find the right product at the best price. "Banner advertising is good for branding, but we have demonstrated that promoting merchandise requires a different model for the best results," says Venkat Kolluri, CEO of Chitika. "By showing a comprehensive view of the product with comparative pricing, the user has a greater impulse to purchase when they click. eMiniMalls deliver the best value to our web publisher clients, as well as the merchants and consumers."

"We're very excited to be chosen as a finalist for the MITX Interactive Marketing Strategy award. Our goal is to provide innovative marketing solutions that provide our web publishers with new and effective ways to generate revenue, while also providing a valuable interactive experience for consumers. We aggregate the most essential product information and relevant brands in an unobtrusive and relevant way for the consumer to make an informed purchase decision," notes Mr. Kolluri.

Bloggers are already seeing the results. "I think that eMiniMalls are one of the best-kept secrets of this holiday shopping season," says Darren Rowse, who runs a number of blogs including ProBlogger.net. "I've seen great success on my sites and I've already referred hundreds of my blog readers to also try eMiniMalls on their sites. eMiniMalls deliver high eCPMs while enhancing my users' experience."

Chitika will be recognized with the other finalists in the category of Interactive Marketing Strategy at a gala awards ceremony traditionally attended by over 800 of the region's top interactive technology and business professionals. Winners will be announced at the ceremony in the Boston Copley Place Marriott on Wednesday, November 2. Tickets can be purchased at http://www.mitxawards.org .

The 2005 MITX Awards program is sponsored by AOL, Doubleclick, Eyeblaster, IBM, Nixon Peabody LLP, Pointroll, PricewaterhouseCoopers LLC and Backbone Media. Media partners are boston.com and Technology Review.

For additional information about eMiniMalls please visit, chitika.com/mm_overview.php

About Chitika:
Chitika is the industry's first provider of Impulse Merchandising on the web. Chitika's flagship service, eMiniMalls, is interactive and intelligent, providing a robust comparative shopping experience for users without leaving the publishers' website. With its comprehensive product information available all in one place, users finally have the ability to purchase merchandise when they know that both the product and the price are right. Chitika currently has over 1,500 web publisher clients. Chitika's services are based upon the company's proprietary and patent-pending Impulse Merchandising Platform. Founded in May 2003, Chitika is headquartered in Marlborough, Massachusetts. For more information, please visit http://www.chitika.com .

About MITX:
The Massachusetts Innovation & Technology Exchange (MITX) accelerates business opportunities and professional development for those who seek to create business advantage through the innovative application of technology and services. Serving more than 2,500 members from multiple industries including Internet, interactive marketing, healthcare, and financial services, MITX is the region's premier association for thought leadership, technology trends, building business relationships and professional training and development. MITX also offers its members the chance to promote their companies to targeted audiences through sponsorships, speaking opportunities and networking. MITX is headquartered in Cambridge. For more information please go to http://www.mitx.org.